Anatomy of Custom Coins

Custom CoinsCustom challenge coins are granted to special individuals by organizations. These small tokens are significant. Thus, making them requires great care and thought. Custom coins are a unique work of art.

The make and appearance of the earliest custom coin is relatively unknown since the origin of its use is very murky. However, there are accounts of the Roman Empire giving coins to their soldiers as a reward. These coins may likely be made of gold, bronze, or other precious metal valuable at the time.

The most solid description of an early custom coin is with the First World War story. The downed American pilot’s medallion was a gift to him and his squad mates by their wealthy lieutenant. It was made of solid bronze and has been stamped with his squadron’s insignia.

These early medallions were most likely designed simply with little uniformity in size, coloring, and engraving. Lack of appropriate tools and time constraints might have prevented the coin makers from elevating their work.

In the modern days, custom coin makers had the power of technology at their disposal. Designing and creating coins is a serious business. A good number of artists are dedicated in producing high quality and intricate custom coins. They had turned the entire process into an art.

Challenge coins are usually small. They are 1.5 to 2 inches in diameter and have a thickness of 1/10 inch. These sizes may differ depending on the vision of the designer and the commissioner of the custom coin.

The shape of challenge coins is varied. They can be round, square, rectangle, or other basic geometric shapes. Some had them fashioned to look like shields or arrow heads. There are custom coins that were even cut into intricate shapes to resemble various continents.

The coin is made first by cutting a base. The base is made of metal. Only three metals can be used for a base: copper, nickel, or pewter. The base is molded according to the desired shape of the custom coin.

The next process is to engrave the design into the metal base. Designs may vary. They can be simple or intricate. It is the choice of the custom coin commissioner and the designer on what the end product would look like. Traditionally, it’s the organization’s insignia and motto that is engraved into the coin.

The engraving has two styles. The first is to deboss the words and images into the metal. The second style to emboss the coin’s design.

After both sides of the custom coin are engraved, it would be polished. Then it would be given a finishing touch with a coat of the selected patina.

There is a wide array of choices for a coin’s finishing coat. It can be a patina of simple pewter or an extravagant 24k gold. Brass, copper, nickel, and silver can used as custom coin finishes too. Enamels with epoxy coating can also add more color into the coin. The epoxy would also provide protection from scratches and increase the durability of a custom coin.

There are no holes or hooks added to the design of a coin. It does not matter if it is for the convenience of safekeeping the coin. They are prohibited. Otherwise, they would not be considered custom challenge coins at all.

The making of custom coins can be cheap or expensive. It always depends on the materials requested to be used. The design for the coin is also taken into account. The more intricate and detailed a design is, the more expensive it would be because of the work and time it would need. The choice of patina finish can also affect the price of a challenge coin.

There is a lot of care and thought dedicated into the making of custom coins. It is a product of love and hard labor that is worthy of carrying its honorable purpose.

Handling Media Buyers and Ad-Messaging

Ad agencies and the way they handle business nowadays are much more different from before especially with the various technological advancements of the marketing industry. The internet has the most influence in marketing and advertising, and has a direct effect on branding as well. Google, for example, has a search marketing entity that allows different online advertisers to reach a vast multitude of demographic market that is the same exact key behind the word “media.”

Media Buying

With this said, audience research is crucial. Advertisers need to invest on good marketing people, good tactics and good digital sign software. Advertisers also need to have a clear picture of who particularly will be looking at their signage screens. This is a bit tricky, given that with new media capabilities, the advertising business is very much influenced by innovations from different companies. Once the target audience is clearly defined, the information is then processed and distilled into a bundled ad kit that represents the product, its values and its propositions at a glimpse.

Retailers can start building their prospective clients lists starting from brands already out in the market. However, branding entities out there with their own, competent “private-label” foods pose marketing problems on average retailers. This is where digital sign software considerations are made, and it will help level the battlefield between average and giant retailers.

Paying careful attention to information sent directly to your advertisers will help them choose the most appropriate marketing strategy for your business. The kind of audience, their strengths, their weaknesses, all play an important role altogether. So does the demographic behavior itself. Looking at the way ad-driven networks work is a good starting point. We must also put into consideration the integration of analysis tools that will give us insights on daily customer response with the ad campaigns on hand.

Digital sign software like the high-end signage bundles used by most advertisers today help average retailers provide the needed client the environment to focus on product acquisition towards their brands. However, just because advance marketing technologies abound doesn’t mean old-school tactics won’t work. In fact, most companies resort to numerous branding and customer communication with zero advertising involved. And they are just as effective as their ad-driven counterparts, given the tactics are applied appropriately and proficiently. It is almost always a good idea to start with the basics, with enough knowledge of the target audience as your driving force.

Reverse psychology also works its wonders in the digital signage environment. Those who shop at numerous malls and stores? There are good chances they are the same people doing Internet shopping and putting up online banners and the like. Advertisement isn’t always about advertising; sometimes effective marketing tactics involving your target audiences must be done in such a way that it must not feel like it’s being advertised at all.

Digital SignageThere are a lot of marketing methods to choose from to make potential buyers explore and engage in a purchase. The shopping experience will define the audience behaviors the most, since ad-driven and brand-driven strategies work very much in the same way even for the same product. However, key differences are seen on the way prospective clients see your products, and digital sign software or Media Sign Pro solutions might come in handy.

Networks focused on information can be helpful for advertising. There is always good, often high-end digital sign software involved in the following examples of informational network advertising:
1. Depository certificates and safety boxes, home impartiality, and other promotional gimmicks imposed by numerous banking businesses until a certain bench marking position is reached.

2. Branding suggestions on different vehicles along with their features are deployed by car dealers using the same high-end digital signage solutions.

Defining and knowing your target audience comes first, and knowing the best digital signage solutions for your advertisements is the second most important point to consider.